1. Buy/bring a least a few more books that you think you will sell. I ran out of non reserved copies with about an hour left.
2. Bring a babysitter for the kids. We had thought of that but couldn’t find on last minute
3. Take credit cards. I love my square reader for the iPhone. Definitely had some impulse sales with it.
4. Don’t be disappointed if the people you expect to show up don’t, just be grateful for the ones that do.
5. A mall atrium situated between a kids shoe store, a yogurt shop, and a toy store, is not a bad spot if you can get it.
6. Readings aren’t as scary as they seem.
7. Spend some time before hand thinking of cleaver things to write.
8. I got this one from here http://pimpyourbooks.blogspot.com/2012/11/the-yay-or-nay-of-book-signings.html but it is so true. Even if it is a simple name, don’t assume you know how to spell it. Always ask, smile and say, you never know.
9. It can feel weird taking money from friends, get over it, its a business transaction. Besides on the off chance I become famous that signed book will be worth something someday.
10. 4 hours was a little too long. 3 would have been better. I was exhausted.
11. Don’t advertise to early, people put it off and forget or for 3 weeks before the event, ask you how it went.
12. Do advertise in other places besides Facebook and Twitter. Social media is great, but it is not the be all end all of marketing.
© 2012, Corey Feldman. All rights reserved.
